A charity warns of a generation at risk, as 72% of Brits take on more work to make ends meet
The recession has forced almost three quarters (72%) of British parents to take on extra
work to make ends meet, a survey by I CAN, the children’s communication charity, and
Openreach, reveals this week.
A third are working longer hours, 18% have found themselves with no option but to take on
a second job and one in five are now doing extra work from home. More than half (55%) say
they have less quality time with their children as a result of their work.
The survey shows that parents of children 0-5 years old understand the importance of
regular, quality conversation with their children. However:
35% say they rarely have time to talk these days and blame increased workloads
19% are too tired to chat with their children by the time they get home from work
Around a third state that either answering work calls or responding to emails often
interrupts attempts to chat with their children.
Although the modern British parent recognises mealtimes as one of the key
occasions to engage in conversation with young children, 40% are regularly missing
out on these meals due to work commitments.
Kate Freeman, I CAN Communication Advisor, said, “Parents want the best for their children
and are well-informed about how important it is to chat with children in order to nurture their
communication skills. They’re aware of the key milestones at the different ages and stages
of development – but their best efforts are being hampered by the recession’s impact on
their working hours.
“We’re concerned at the knock-on effect on young children who need verbal interaction to
build their own speaking and understanding skills, especially in the early years. Without
these skills they may start school with a lower level of language than expected at their age.
The good news is that making time for chat and rhyme will help get children ‘communication
fit’ and ready for school.
“To reassure parents that there are quick and simple ways to help their child’s
communication we’ve put together 10 tips on building talking and singing into a busy day
and are encouraging families across the country to take part in the 11th annual Chatterbox
Challenge, from 1-7th February 2012. The Chatterbox Challenge, developed by speech and
language therapists, aims to develop children’s communication skills, through songs and
rhymes, in homes, nurseries and childminding groups across the country.”
Olivia Garfield, Chief Executive, Openreach, said, “Despite the pressure parents face it
is positive that they understand the need to develop their children’s communication skills.
We at Openreach support the Chatterbox Challenge as it brings families and communities
together and at the same time develops children’s vital speaking and understanding skills.
Communication is at the heart of our business and by talking and practising songs and
nursery rhymes with their children, parents are helping build the next generation of confident
The Chatterbox Challenge is an annual educational and fundraising event for children
aged 0-5, to practise nursery rhymes and songs to develop their communication skills.
This year’s theme is ‘Kids in Motion: Get active and make chatter matter’, when children
will be getting ‘communication fit’ for Summer 2012 by combining words with actions and
performing popular songs including ‘Row, Row, Row Your Boat’ and ‘Here We Go Round the
Thanks to the support of Openreach, donations raised during the Chatterbox Challenge go
directly to I CAN’s work with children with speech, language and communication difficulties.
In the UK, one child in ten will struggle with a communication difficulty that will persist
throughout their lives.
There is still time to register for a free Chatterbox Challenge pack, please go to
Originally posted 2012-01-06 12:18:31.