It’s an argument that crops up in many households — just who does take the longest to get ready before going out? Together with Frank Wright, a British footwear brand that offers high-quality men’s leather boots, we take a look at spending figures and grooming habits to determine who takes longer in the bathroom.
The difference in spending habits
As Brits, it seems as though we do like to treat ourselves to new clothes on a regular basis. In fact, American Express discovered that British buyers are spending £1,093 on new garments for their wardrobes each year. Ecommerce retailers are making shopping for clothes even easier too, as people can browse their favourite brands from the touch of a few buttons and try the products on within 24 hours.
So, how do men’s wardrobes differ to women’s? It appears a female’s wardrobe is packed a lot tighter — the average woman owns 95 items of clothing compared to 56 garments in a man’s closet. That’s almost double the number of potential outfits a woman must decide from ahead of a night out compared to their other half.
Research has shown that men are more efficient shoppers however, as they wear 62% of their wardrobe on a regular basis. Comparing this with women who only wear 59% of their selection frequently, it’s clear to see that females are more into ‘fast fashion’ (where clothing is bought regularly and then pushed to the back of the shelves at home).
Since women own more clothing, you’d think that they spent more per year on clothing? Wrong. It is in fact the men who splash out more when hitting the shops for things to wear. American Express discovered that men spend £115 each month on clothing, compared to a lady’s average spend of £81. The pattern is similar when it comes to purchasing shoes too, with men spending on average £46.50 on footwear each month and women spending more than £10 less (£34.80). Could it be that men are buying higher-quality, more long-lasting clothing?
According to Greenpeace, women now own a significant 60% more clothes than they did before the year 2000. Can this all be accounted to the growing online fashion industry? It certainly appears to have contributed. The online fashion market is set to increase a huge 79% by the year 2022, reaching just under £29 billion. An outstanding 85% of females aged 16-24 have also purchased something to wear online. Men are choosing outfits over the pub now too — statistics revealed that they spend £67.10 more each month on clothes than on drinks or tickets to games.
Aside from choosing what to wear, getting yourself well-groomed can also take up some time ahead of a big night out.
Perhaps it was once women who spent the longest doing their hair, moisturising and getting prepped, but it’s all changing. The average male monthly spend on beauty and grooming products totalled £40.90, whereas women were found to be spending £35.30. According to grooming expert, Lee Kynaston, the number of 16-24-year-old men using self-tanning products increased by 27% between 2016 and 2017.
More men are wearing make-up now too as a way of covering small imperfections and boosting confidence. In fact, the UK boss of L’Oreal, Vismay Sharma, has forecasted that men may have their own cosmetic counters in department stores very soon to meet the demand of the ‘selfie generation’.
So, who do we think takes longest to get ready?
It seems to be an even split. As we can see, women own a lot more clothes and therefore probably take a while choosing what they want to wear. Men on the other hand, own less clothes but spend more on grooming products. This means that they could be spending a few extra minutes making themselves look good.