Blogs are extremely powerful, or at least they can be. Whether you started your blog as part of your business or as a hobby that has now grown into so much more than that, it’s important to understand how much potential your blog actually has. The fact is that today blogging is big business. While just a few short years ago it was nothing more than a hobby, blogging has made a huge impact in the past few years and has the potential to be extremely powerful.

If you run a blog, then you most probably want to ensure that it is reaching its full potential. After all, blogs can be great tools for success, but only when utilised effectively, of course, which is why it’s so important that you know what it takes to ensure your blog reaches its full potential. The question is, what can you do to do that – how can you ensure that your blog is as successful as it could be?

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Below are some useful tips and advice for ensuring that your blog is being run in the most effective way possible.

Create a blog schedule and stick to it

If you want to build a solid blog following, it’s crucial that you create a schedule for blogging and stick to it. Your followers will only come back to your blog if they know when to expect new blog posts to go live, which is why establishing a posting schedule is so important. It’s better to set a schedule of only posting once a week and meeting that schedule than setting a more unrealistic schedule and letting your followers down.

Ensure quality content

One of the most important factors when it comes to blogging success is quality. Blogging is highly competitive, which is why you need to be able to create high-quality content for your readers, to ensure that you are able to build a strong following. Your content should be interesting, informative, unique, and highly personal – if it’s the same as everyone else’s you’re going to limit your chances of success. It’s also vital that your content is optimised properly and is not stuffed full of keywords – an SEO checker can be a good way to check that your content is properly optimised.

Market your blog

Think of your blog as a mini business; if you want it to succeed it needs to be well marketed. You can’t expect to build a blog if you aren’t taking the time to market your content to people, as otherwise, you will most probably have very few readers. So take advantage of social media and effectively market your blog. Post regularly sharing content. Communicate and build connections with other bloggers. Join virtual networking events and get to know other bloggers.

If you want to give your blog the very best chance of success, you need to treat it like a mini business from the get-go. It might purely be a hobby right now, but taking a professional approach to it can have a huge impact on how successful your blog becomes.

 

Confessions of a New Mummy

Cuddle Fairy

Back to Basics is the theme set by Chloe for this week’s relaunch of the Best Boot Forward linky.

How To Be A Happy Mum

Basics?

So as I often do I looked to the dictionary to help inspire my post. The dictionary tells us that basic can mean the essential foundation or starting point of something. In other words, the fundamentals of a thing or concept.

Grooving to Best Boot Forward

Well you can find the fundamentals about Best Boot Forward here but also it is a good time for me to reflect how I set up Grooving/Groovy Mums so many years ago now when I felt so worthless, bored, fat, fed up and hopeless. I wondered if anyone else felt that way which touched a nerve with so many women and so the Grooving/Groovy Mums linky started bringing women together who wanted to change their lives in ways small or large. Best Boot Forward is the new and improved version with the addition of my lovely co-host Chloe.

I think there are more pressures on women these days with so many taking part in social media, blogging becoming an income-generating sport and austerity meaning so many women are juggling far too many balls. So many of us are trying to be perfect when nobody can be. It is madness!

What is the minimum required?

Basics can mean the minimum required. I reflect that sometimes we need to strip things back to the minimum amount  of stuff we need to do. Let’s put minimum expectations on ourselves at least for a little while. This is essential for our wellbeing in a busy world. Basic can also mean required by everyone and that certainly applies to mental health. I like seeing some bloggers giving up blogging knowing it is now more costly than beneficial to their wellbeing. I like to see women acknowledging that they are close to breaking point and reaching out for support. That’s a real sign of strength and if this linky can help just one woman find her way a bit, it is so worth doing.

My basics

Not too long ago I was trying to do a job, a business, exercise, housework and home educating too. Something needed to give and it was interesting to see the job disappear around this time as if Fate was telling me to ease up a bit. It gave me time to consider what really matters. Well, I do of course and it is great that I now have proper relaxation time at home and also a social life in a lovely community with new friendships formed.

I decided that I needed to be away from the mad whirl of blogging and social media for a significant part of each day. I have not made less money by doing this because the chilling has probably made me more efficient when I am online.

Very recently I worked out I can get away with doing less housework every day and still keep on top of things.

Similarly home education can happen in manageable chunks instead of me sitting around stressing about it and piling pressure on myself and the children.

I also worked out that some things can be combined so I can blog about home education. The children can learn to do chores as part of their education reducing the housework load on just me. My next step is to see what my children can learn about what I do and to see which if any of those elements appeal to them.

Finally I worked out that whatever the world thinks myself and my 17 year are perfectly happy with him living here and enjoying himself until he decides what he wants to do next. He is coming up with ideas but there is absolutely no rush – he does not have to be perfect because perfect does not exist.

As I work towards a big milestone birthday, I am basically wise enough to say back to basics teaches us a lot about how to live our lives!

 

 

 

 

 

Best Boot Forward | Indigo Wilderness

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Are you looking for a new linky to join? I encourage you to celebrate blogging positively with Best Boot Forward. Before we get started, I though I would answer some of the questions bloggers have already asked.

Why have you set up a new linky?

I know how important it is to live positively to make magical memories for ourselves and our families. Experience of depression and loss made me wake up to that! By bringing a community of bloggers together (and you are invited!) we can be inspired to do this every day.

Who are the hosts?

Myself and the wonderfully quirky and creative genius that is Chloe over at Indigo Wilderness.

When does the linky go live?

Best Boot Forward will go live every Wednesday and remain open until the following Tuesday giving you plenty of time to link up.

How many blog posts can I link up?

We don’t have a harsh limit. Link up posts that you feel could be described as “blogging positively”. If your posts show you taking baby steps or even huge ones to make life better, you will be helping other people too. Consider Best Boot Forward your flexible linky friend  – we are not going to around with a big whip and just ask that you blog positively and act with a good heart.

What’s in it for bloggers?

The Best Boot Forward linky is a superb way to promote your blog to some new readers. Joining in linkies is of course fabulous for increasing your domain authority which in turn can lead to more review and paid opportunities. My domain authority is 37 and an awful lot of that comes from being an active participant in linkies.

Chloe  and myself will comment on every blog post linked up and share them on social media.

Participants are encouraged to comment on as many posts as they feel they can manage (because life is busy!) but definitely on one of the host’s posts and the post linked up before theirs.

Anything else I need to know?

Best Boot Forward will also have a Facebook community and we will be active on Instagram and Twitter with hashtag #BestBootForward

So are you ready to showcase how you are blogging (and living!) positively with Best Boot Forward?

 

Kate on thin ice

My own mum died of Ovarian cancer so I was very keen to feature Helen from Sew Helen who is using her skills to develop a business and also to help charity following the loss of her beloved mom. We all have our own ways of handling grief but it is interesting how many of us rethink our own lives following loss and do more good in the world realising that life really is short.

 

 

 

Can you tell us a little about your childhood and teenage years?

 

I am really lucky to have had a lovely childhood and uneventful teenage years.  Although I didn’t think about it at the time, looking back makes me appreciate how fortunate we were.

 

I lived with Mom, Dad and my older brother by two years and although we didn’t have much I had some lovely friends and a small close family. Memories from Christmas and birthdays were of handmade gifts and one year Dad made my brother & I wooden string puppets and Mom made the matching outfits – we still have these now over 40 years later.

 

I left school and went to sixth form to study A levels although at that time I still didn’t know what I wanted to do for a career.

 

What career did you pursue and why?

 

When I left college, I started work as a Veterinary Nurse. Although I loved the job I knew this wouldn’t be a long term career. By chance a lady I worked with mentioned a new course in Birmingham awaiting validation for direct entry Midwifery. As soon as I heard about this I knew this would be my chosen career. I had never wanted to be a General Nurse and Iwas looking forward to working with healthy women going through a normal physiological event.

 

I undertook my training and qualified as a Registered Midwife in 1993. My career has evolved from normal antenatal, intrapartum & postnatal care to high risk pregnancies and for the past 15 years I have been supporting & caring for families when a difference has been found with their baby. I also perform detailed fetal cardiac ultrasound scans in my own clinics and alongside Paediatric Cardiologists – I am still amazed at the detail we can obtain on little babies hearts whilst still in the womb.

 

How did you learn to sew?

 

I have grown up sewing and worked alongside Mom as a little girl. She worked from home taking in dressmaking orders and so it was only natural that I also made clothes for my teddies and dolls. Over the years, and with Mom’s guidance, I made my own clothes and soft furnishings for my home and have continued sewing most of my life – 50 years in March! I have tried most forms of textile art and recently returned to embroidery and applique.

 

What health issues have you had to cope with?

 

I have two boys, born in 2004 & 2008, and my health had always been excellent until 2011 when I felt some lumps in my neck. After a visit to the GP and blood tests I was diagnosed with Auto-immune Thyroiditis & nodules in my Thyroid gland – a fairly common hormone-based condition for women of a certain age! After a year of monitoring and blood tests the nodules had changed slightly and I asked to be referred to an Endocrinologist as literature I had read stated that any nodules should be biopsied. Four biopsies later (2 failed) I had a result that gave a 10% chance of Thyroid Cancer.

 

My treatment included unilateral thyroidectomy on 8.10.12 which confirmed Thyroid Cancer, 2 weeks later I had the rest of my thyroid gland removed and underwent Radioactive Iodine treatment to destroy any remaining cells at the beginning of December 2012. I started Thyroxine medication after the radiation treatment and will remain on this drug for the rest of my life.

 

I am now 5 years clear of cancer and it took a long time to get my Thyroxin levels right – I have probably only felt well for the last year and a half.

 

Please tell us about the loss of your mum and her legacy?

 

Health issues aside, I was content with my life until February 2015 when my Mom had a severe bout of abdominal pain & vomiting and attended Accident and Emergency  – to our shock she was diagnosed with ascites (fluid in her abdomen), bowel obstruction & after a CT scan also an enlarged ovary. Fortunately, on this occasion the bowel obstruction cleared and she didn’t require surgery. However, from my medical background I knew this wasn’t a good prognosis.

 

A couple of weeks later she met the Consultant Oncologist and following a Multi-Disciplinary Team Meeting Mom was told that she had advanced Ovarian Cancer. It had spread throughout her abdomen and surgery was not an option. She was offered Chemotherapy which may have prolonged her life for a short while, but she decided straight away that she didn’t want to spend her remaining time by being unwell from treatment. Mom also had the sad memories of nursing her own mom with the same condition 50 years earlier.

 

66 days later, on 4th May 2015, Mom died peacefully at home with Dad, my brother and I at her side.

 

Having always sewn, and after making remembrance pictures for some close friends shortly after Mom had died, I started thinking how I could use my sewing skills to create a small business in memory of Mom and at the same time raise money and awareness around Ovarian Cancer.

 

Just Sew Helen was created with the underlying principle to raise awareness of the symptoms of Ovarian Cancer and to make donations to charity from my sales.

Describe your business

 

I design, create and sell textile art incorporating applique, hand embroidery and sewing.

 

Most of my items are remembrance gifts and over time my work has evolved to include Baby Loss gifts. I also make keepsakes such as cushions & pictures to preserve children’s drawings. I love doing all types of products and am also very happy to receive custom orders.

 

I had a massive learning curve researching handcrafted business development, online selling, book keeping, distance selling regulations, web design and marketing. I continue to work as a Midwife and am developing the business for the time when I can retire from the NHS.

 

I currently sell on Etsy & via my own website and promote my products on social media including Twitter, Instagram and to a lesser degree, Facebook.

 

My business is evolving and the most popular items I make are Baby Loss gifts & I have lots of plans to expand the Angel Baby range. I’m keen to to create items from treasured fabrics such as clothing or blankets and would love to design and make baby loss burial gowns suitable for little ones born too early.

 

I am slowly developing my blog to include the topics on Women’s Health, Pregnancy & Loss, Bereavement, Textiles & Sewing and a Handcrafted Business.

 

 

Do you support charity and if so which ones and how?

 

I have chosen to make donations to Target Ovarian Cancer – a UK charity working to improve early diagnosis, research and support to women with Ovarian Cancer

 

I made the decision early on that I would make a donation to the charity each time I made a sale, from every platform I sell on. My husband also does sponsored events and donates to the same charity.

 

Recently, I have been accepted by the charity to undertake information reviews and plan to contact the other main charities for women’s cancers to offer my services.

 

Using social media, I have an ideal target audience to raise awareness of the symptoms of ovarian cancer as the majority of users in the handcrafting community are women.

 

 

If you could give one tip to someone who is experiencing grief, what  would it be?

 

There is no time limit nor right way to grieving. It is individual but, over time, if is affecting how you function on a day to day basis seek help from professionals.

If you could give one bit of business advice to a woman what would it be and why?

 

If you have an idea just do it and don’t put it off. It is so true that life can be short and there is nothing to lose if you do your research before investing a lot of time or money.

 

Google is a great tool and there are many online forums that can help with setting up a small business.

 

I work part time and one day would like to leave the NHS and continue my own business – it has suited me to take it slowly and I have learnt so much about web design, distance selling regulations, social media, postage & customer service.

 

How would you encourage a woman to experiment with creativity?

 

I would encourage a woman to choose an art that they love and again, Google and YouTube are excellent resources for tutorials. When they have mastered the basic techniques they can then develop their own unique style.

 

If you could recommend one book to a woman what would it be and why?

 

Marti – A Coward’s Chronicles

 

I found this a hard question as, although I read a lot, I don’t currently read many books. However, this book has stayed with me for many years and occasionally comes to the forefront of my mind.

 

This book is inspiring about a woman who survived a difficult childhood, her career and her battle with cancer. She tells her story with humour and strength and a positive outlook right up until she lost her battle with cancer.

 

If you could recommend one website apart from your own to a woman what would it be and why?

 

I recommend the website https://whileshenaps.com by Abby Glassenberg

 

I came across this website from a sewing point of view, but it interested me as Abby doesn’t just focus on the craft side. I named and designed my business/website to be sewing based but not too specific as I envisaged changes as things evolved. I was concerned that my site wasn’t focused enough but didn’t want just another sewing blog. Seeing Abby’s site has given me the confidence to make my site exactly what I want – which is eclectic incorporating sewing, business, bereavement and in particular women’s health.

 

When I read about setting up a blog all the information points to focusing on one niche but there is no reason why you can’t make your business exactly what you want and Abby achieves this on her website.

 

 

Is there anything else you would like to share?

 

It has taken me a long time (45 years) to be less self-conscious & not worry about what others may think about what I’m doing – it doesn’t matter what others think as long as you are honest and respectful and believe in yourself.

 

Sharing so openly takes a huge amount of courage so please do consider sharing this post by clicking one or more of the buttons below.

If you would like to share your story on this blog please get in touch.

 

 

 

Tammymum
School Runs and Shopping Trolleys
Cuddle Fairy
Run Jump Scrap

Struggling as a mum is something many of us experience when the whole parenting deal does not quite live up to our rose-tinted expectations. The best mums in my opinion are those who are honest about their thoughts and feelings and then go on to help others. One such woman is Sarah from MummyKind a website about the realities of mothering.

Please tell us a little about your childhood and teenage years.
I was born up in Yorkshire, though moved down south when I was about 5 and very quickly lost my Yorkshire accent! My childhood wasn’t the best and neither were my teenage years – I battled with depression from a young age and my family situation was far from ideal, leading me to leave home at 16, but it’s a good job I did because that led me to meet my future husband!
What was your first job/career?
When I was 14 I worked as an office cleaner for a friend’s dad! Oh what a glamorous life I used to lead. I’ve only done part-time work alongside university!
Tell us about becoming a mum and how you feel you have handled that life change?
I always wanted a baby and thought I wouldn’t be able to have one, but that isn’t the case and having one completely put me off ever having another! Becoming a mum was difficult, I hated my pregnancy and suffered PND and anxiety for months afterwards, but now I’ve managed to find my groove and just try to enjoy the good parts (it’s not so easy to enjoy it when your child screams 24/7)
What are you spending your time doing these days?
I’m at university full time while I’m training to become a barrister, and I’m working part-time to help pay for childcare! When I have free time I like to blog or volunteer when I can
What was the reason you started to blog?
The first blogpost I wrote was on my someonecallsmemummy blog, a letter to my 8 week old baby as she was sleeping next to me. I think I just needed an outlet for the emotions I was going through at the time. It was all so overwhelming!
How does blogging help you when you are struggling as a mum?
Even though it’s baby-related, it doesn’t always feel like it. It feels like it’s something fun, something for me to do and it reminds me that I’m a human when I read what other people are going through too. I like to think that maybe Mummykind can help another mum who feels like they’re sinking sometimes.
Are you a fan of collaboration with other bloggers and if so, why?
Our Mummykind blog is one big collaboration – so yes! 6 mummies all sharing experiences of parenting reminds us that everyone’s journeys are different and there is no right or wrong answer
Who has supported you in life?
My amazing husband has been there from day 1 for me. He was there the day I got my A Level results, he was there when I graduated and he’s always supported me as best as he can through my mental health, even though I know he doesn’t really understand it fully.
What are your words of wisdom to a mum who is struggling emotionally?
There’s light at the end of the tunnel, and to get there, you need to drop the guilt. Who cares about the state of your house, how you feed your baby, how the birth went, whether you had a c-section or not, or how you look? Only you, so if you can’t do things how you wanted to, don’t carry the guilt with you.
If you could recommend ONE book to a woman what would it be and why?
Atonement by Ian McEwan – if this doesn’t teach you to change things you’re not happy with before you regret the choices you’ve made then I don’t know what will!
If you could recommend ONE website other than your own to a woman what would it be and why?
Stumbleupon – I love this site because it has ALL THE BLOGS and they’re just on there randomly for you to read at 3am during the night feeds… Honestly, try it out!
Is there anything else you would like to say about struggling as a mum?
 
If you’re struggling with motherhood, just know that you’re not alone, and seek help as early as you can. You need to get to that place where you can just love being a mum to your little baby!
Oh, and have fun, that’s the number 1 rule of parenting!

Sharing so openly takes a huge amount of courage so please do consider sharing this post by clicking one or more of the buttons below.

If you would like to share your story on this blog please get in touch.

clairejustine
Twin Mummy and Daddy
My Random Musings
Cuddle Fairy