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How to develop an Instagram strategy
In June 2018, the number of active monthly users on Instagram hit one billion. That’s a huge number of people, and a good percentage of them may be your target audience. Whether you’re a part-time blogger or a full-time social media manager, you can’t afford to be ignoring Insta. But with so many users and even more posts each day, how can you cut through the noise and get yourself heard? Amy Stenson, Social Media Manager at digital marketing agency, The Audit Lab, shares her secrets on how to develop an Instagram strategy for your business or blog. Get back to the basics And by basics we mean your profile.…
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How to write the perfect blog post
You may think that writing a blog post is just making sure everything is spelled correctly, but there’s a lot more to it than that. Digital Marketing agency The Audit Lab’s Megan Crehan has 7 tips on how to write the perfect blog post every time, but also that you have the best chance of it getting seen by everyone else. Captivating headline This is what is going to grab your readers’ attention first and foremost, so make it good. They say you never get a second chance at a first impression, and when it comes to blog posts they’re right. Your goal here should be to make the reader…
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How Can You Make Your Blog Attractive To PRs?
Many bloggers wonder why some of their peers seem to get all the opportunities from public relations companies whilst nobody ever reaches out to them. It can be disheartening when you are putting your heart and soul into your blog. Blogging is not just about writing a post. You have to think how to promote that blog to attract readers perhaps via linkies and social media. You are advised to come up with an attractive Pin to use on Pinterest. You have to remember to search engine optimise your blog posts. All this takes a lot of time and effort. So if you are a blogger who would like more…
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Why your business needs a blog to succeed
We live in a digital age with companies like Pushgroup SEO London helping businesses to make the most of the opportunities presented by the Internet. People are buying online more than they ever did so every business needs a good online presence. Most have websites now and some have caught on to the benefits of social media networking. Today I am going to explain why I think your business needs a blog. Blogs attract customers so your business needs a blog It is estimated that perhaps as many as 80% of companies now use blogging as part of their marketing strategy. Blogging can give a human face to a company…
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Environmentally friendly blogger
If ever there was a time we needed to save the planet it is now so I was delighted to hear from an environmentally friendly blogger.I used to be so cynical about global warming, the need to recycle and anything to do with protecting distant future generations. That has changed. As we see the impact of our use of plastic in our oceans and changes to the weather, it is clear something dramatic is going on. It can all seem a bit overwhelming but we can all take steps to be more environmentally friendly. I have always recognised that blogging can be used as a force for change. I am…
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6 reasons to use influencer marketing
Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons to us influencer marketing. 1. Your competitors are already using them Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are…
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Top tips for email marketing campaigns
Email marketing is vital for most businesses these days. Do you know many people who don’t have an email address? Of course not so email marketing is a very effective way to communicate with existing and potential customers. The issue is that most businesses and that includes bloggers are becoming aware of the power of email marketing. That means you have to be able to stand out in the inbox. It’s time to get personal and relevant. Remember you are competing with emails from friends, family, small and large businesses, educational establishments and faith groups. Here are some powerful top tips for email marketing campaigns so you can up your…
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Ways to save on printing costs at home
There are many reasons you might want to use a home printer. You may work from home like my husband and occasionally need to print off documents including letters and leaflets. I home educate so am constantly searching for worksheets and other resources. It is so much easier to use them now we have a home printer to hand. There are also occasions when we need to scan things or to print photographs You do have to watch the costs though or it can all get a bit out of hand. Here are 5 ways to save on printing costs at home. Ways to save on printing costs at home…
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How To Ensure That Your Blog Is Reaching Its Full Potential
Blogs are extremely powerful, or at least they can be. Whether you started your blog as part of your business or as a hobby that has now grown into so much more than that, it’s important to understand how much potential your blog actually has. The fact is that today blogging is big business. While just a few short years ago it was nothing more than a hobby, blogging has made a huge impact in the past few years and has the potential to be extremely powerful. If you run a blog, then you most probably want to ensure that it is reaching its full potential. After all, blogs can…
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Sewing for a good cause – Helen’s story
My own mum died of Ovarian cancer so I was very keen to feature Helen from Sew Helen who is using her skills to develop a business and sewing for a good cause following the loss of her beloved mom. We all have our own ways of handling grief but it is interesting how many of us rethink our own lives following loss and do more good in the world realising that life really is short. Can you tell us a little about your childhood and teenage years? I am really lucky to have had a lovely childhood and uneventful teenage years. Although I didn’t think about…
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Struggling as a mum and then helping others
Struggling as a mum is something many of us experience when the whole parenting deal does not quite live up to our rose-tinted expectations. The best mums in my opinion are those who are honest about their thoughts and feelings and then go on to help others. One such woman is Sarah from MummyKind a website about the realities of mothering. Please tell us a little about your childhood and teenage years. I was born up in Yorkshire, though moved down south when I was about 5 and very quickly lost my Yorkshire accent! My childhood wasn’t the best and neither were my teenage years – I battled with depression from…
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Blogging about special educational needs – Ann’s story
You learn a lot when you become a blogger. One of the benefits of blogging for me is learning about things I did not know enough about. This includes special educational needs. It is so inspirational how parents share their stories so openly and do their utmost to support other families. Blogging about special educational needs matters and I am delighted to share my interview with Ann Hickman who writes Rainbows are too beautiful and was a finalist in the BAPS SEND Blog Awards 2017. Ann is also Britmums SEND Round-Up Editor and contributes posts to The Mighty Site and Huffington Post Why did you start to blog? It really was a spur of the moment decision. I…
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Turning Your Blog into a Business and Keeping It
Not everyone is interested in turning your blog into a business, but those that do can often feel overwhelmed and intimidated in the early stages. There seems to be so much to do that it might feel impossible to actually get anything written down and posted and this can put a lot of people off their blogging dream. https://www.pexels.com/photo/author-blog-create-creative-267569/ However, there are solutions to get over this initial hump and then start making some serious cash. Even if it is not your goal for global blogging domination, there are still methods you can use to ensure that you keep a steady flow of cash coming in from what you write…
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Blogging journey – interview with Rachel Bustin
I am delighted to share my interview with Rachel Bustin where she shares her blogging journey including the sad reason she started blogging and how her blog has developed from a hobby into a job. Why did you start to blog? I started to blog in March 2015 after my 3rd miscarriage. It was my husband who suggested it to me to take my mind off things. How did you feel when you started blogging? I was feeling down after my unlucky time of trying to get pregnant, so blogging was my release. In fact I fell in love with blogging very quickly. Back then I blogged about books, gardening and…
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Positive blogger Becky shares her story
A positive blogger is not hard to find. Time and time again we hear how supportive and lovely the blogging community is and that is true on the whole. However, there are some stand-out people who are just special and particularly helpful to others. One of these is Becky from Cuddle Fairy so I was delighted when she agreed to take part in my series of blogger stories. Why did you start to blog? I started Cuddle Fairy to spread positivity. I felt really motivated towards that but wasn’t sure how I was going to achieve that goal. Initially I wrote about parenting in a positive way but it evolved…
