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How to change your blog logo easily
What do bloggers do in lock down? I am tempted to say they do what they do all year round putting hours of work into their blogs. I am not convinced blog readers have any idea just how much effort goes into blogs. There are so many decisions to make along the way and so many networks to engage with. If bloggers want to monetize their blogs they really have to up their game in a very competitive marketplace. Commercial brands and public relations companies will only want to work with the quality blogs. It can be challenging to know what to focus on first but one thing that can…
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Top 14 blog post ideas for your book blog
Book Blogging is a great thing to indulge in. You get to read a lot of books, talk books, and spread the word about books. Running a book blog is an exhausting job, unlike your preconceived notions. Just like all other bloggers, book bloggers too run out of ideas. You cannot write reviews all the time because let’s be honest, nobody would then be engaging on your blog. Your audience wants something more than just reviews from you. You can try contemplating and brainstorming on the ideas for your new blog post. Sometimes ideas just will not come. So, how can you maintain the growth of your blog? How can you…
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How to choose a theme for your website
I remember when I first established a blog that I was confused by the terminology. When people talked about themes I thought that must mean the topic you were going to write about. In reality, a theme refers to the look of your website or blog. There are so many choices available when selecting a theme for WordPress, Shopify, WooCommerce and HTML5 that you may feel quite overwhelmed. You have so much tech to think about when setting up a website or self-hosted blog. I am going to share some tips on how to choose a theme for your website. Header design Your header is the first thing visitors to…
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How to Become a Successful Blogger in 2020
Do you want 2020 to be the year you finally take the plunge and become a successful blogger? If you want to realize your dreams and reach your full potential in this instance, it’s essential that you dedicate yourself to the blogging craft. This isn’t going to be an easy endeavor, there’s no denying that, but it’ll all be worth it when you’re pulling in thousands of readers on a daily basis. To find out what you must do to become a successful blogger this year, be sure to read on. Hone your writing skills Of course, you’re going to need excellent writing skills if you’re to succeed as a blogger.…
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6 tips for dealing with trolls online
The internet and social media has brought with it many wonderful things. But one of the worst things it has exposed is what happens when people can hide behind a shield of anonymity. When that happens, things can get ugly. Internet trolls first emerged on message and discussion boards, before social media ever really took off. But now that it has, they have a bigger and better platform. They may be annoying at best and harmful at worst, but there are ways of dealing with the trolls. Social media manager at digital marketing agency, The Audit Lab, gives her best advice on defeating the online bad guys. What is an…
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Time Management for Bloggers
Do you find your blog is taking over your entire life? Do you find yourself staring at the screen when you should be noticing those special moments with your children and loved ones? I am not judging you as I can find time ebbing away as I work on the blog. I might notice hunger pangs and realise I have missed a meal. I may find myself going to bed and feeling too tired to read a book. Blogging can be a joy but should serve us and not the other way round. Time management for bloggers is a challenge but here are some things I have found helpful. Getting…
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How to develop an Instagram strategy
In June 2018, the number of active monthly users on Instagram hit one billion. That’s a huge number of people, and a good percentage of them may be your target audience. Whether you’re a part-time blogger or a full-time social media manager, you can’t afford to be ignoring Insta. But with so many users and even more posts each day, how can you cut through the noise and get yourself heard? Amy Stenson, Social Media Manager at digital marketing agency, The Audit Lab, shares her secrets on how to develop an Instagram strategy for your business or blog. Get back to the basics And by basics we mean your profile.…
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How to write the perfect blog post
You may think that writing a blog post is just making sure everything is spelled correctly, but there’s a lot more to it than that. Digital Marketing agency The Audit Lab’s Megan Crehan has 7 tips on how to write the perfect blog post every time, but also that you have the best chance of it getting seen by everyone else. Captivating headline This is what is going to grab your readers’ attention first and foremost, so make it good. They say you never get a second chance at a first impression, and when it comes to blog posts they’re right. Your goal here should be to make the reader…
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How Can You Make Your Blog Attractive To PRs?
Many bloggers wonder why some of their peers seem to get all the opportunities from public relations companies whilst nobody ever reaches out to them. It can be disheartening when you are putting your heart and soul into your blog. Blogging is not just about writing a post. You have to think how to promote that blog to attract readers perhaps via linkies and social media. You are advised to come up with an attractive Pin to use on Pinterest. You have to remember to search engine optimise your blog posts. All this takes a lot of time and effort. So if you are a blogger who would like more…
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Why your business needs a blog to succeed
We live in a digital age with companies like Pushgroup SEO London helping businesses to make the most of the opportunities presented by the Internet. People are buying online more than they ever did so every business needs a good online presence. Most have websites now and some have caught on to the benefits of social media networking. Today I am going to explain why I think your business needs a blog. Blogs attract customers so your business needs a blog It is estimated that perhaps as many as 80% of companies now use blogging as part of their marketing strategy. Blogging can give a human face to a company…
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Environmentally friendly blogger
If ever there was a time we needed to save the planet it is now so I was delighted to hear from an environmentally friendly blogger.I used to be so cynical about global warming, the need to recycle and anything to do with protecting distant future generations. That has changed. As we see the impact of our use of plastic in our oceans and changes to the weather, it is clear something dramatic is going on. It can all seem a bit overwhelming but we can all take steps to be more environmentally friendly. I have always recognised that blogging can be used as a force for change. I am…
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6 reasons to use influencer marketing
Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons to us influencer marketing. 1. Your competitors are already using them Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are…
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Top tips for email marketing campaigns
Email marketing is vital for most businesses these days. Do you know many people who don’t have an email address? Of course not so email marketing is a very effective way to communicate with existing and potential customers. The issue is that most businesses and that includes bloggers are becoming aware of the power of email marketing. That means you have to be able to stand out in the inbox. It’s time to get personal and relevant. Remember you are competing with emails from friends, family, small and large businesses, educational establishments and faith groups. Here are some powerful top tips for email marketing campaigns so you can up your…
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Ways to save on printing costs at home
There are many reasons you might want to use a home printer. You may work from home like my husband and occasionally need to print off documents including letters and leaflets. I home educate so am constantly searching for worksheets and other resources. It is so much easier to use them now we have a home printer to hand. There are also occasions when we need to scan things or to print photographs You do have to watch the costs though or it can all get a bit out of hand. Here are 5 ways to save on printing costs at home. Ways to save on printing costs at home…
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How To Ensure That Your Blog Is Reaching Its Full Potential
Blogs are extremely powerful, or at least they can be. Whether you started your blog as part of your business or as a hobby that has now grown into so much more than that, it’s important to understand how much potential your blog actually has. The fact is that today blogging is big business. While just a few short years ago it was nothing more than a hobby, blogging has made a huge impact in the past few years and has the potential to be extremely powerful. If you run a blog, then you most probably want to ensure that it is reaching its full potential. After all, blogs can…
