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Why your business needs a blog
We live in a digital age with companies like Pushgroup SEO London helping businesses to make the most of the opportunities presented by the Internet. People are buying online more than they ever did so every business needs a good online presence. Most have websites now and some have caught on to the benefits of social media networking. Today I am going to explain why I think your business needs a blog. Blogs attract customers It is estimated that perhaps as many as 80% of companies now use blogging as part of their marketing strategy. Blogging can give a human face to a company which helps build trust from actual…
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Environmentally friendly blogger – Kaye’s story
If ever there was a time we needed to save the planet it is now. I used to be so cynical about global warming, the need to recycle and anything to do with protecting distant future generations. That has changed. As we see the impact of our use of plastic in our oceans and changes to the weather, it is clear something dramatic is going on. It can all seem a bit overwhelming but we can all take steps to be more environmentally friendly. I have always recognised that blogging can be used as a force for change. I am delighted new bloggers like Kaye from Live the Frugal Life…
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6 reasons to use influencer marketing
Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. Your competitors are already using them Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. According to a 2018 Association of National Advertisers (ANA) survey,…
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Top tips for email marketing campaigns
Email marketing is vital for most businesses these days. Do you know many people who don’t have an email address? Of course not so email marketing is a very effective way to communicate with existing and potential customers. The issue is that most businesses and that includes bloggers are becoming aware of the power of email marketing. That means you have to be able to stand out in the inbox. It’s time to get personal and relevant. Remember you are competing with emails from friends, family, small and large businesses, educational establishments and faith groups. Here is a great infographic that will improve your marketing efforts via email. Advantages of…
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The Top 7 Tag
Several people have nominated me for this one and I am so sorry but I have los track so will for now mention the amazingly feisty, wise and warm Kelly from Daydreams of Mum and thank her for the Top 7 Tag. My Top 7 posts of 2018 Please don’t say this to a cancer patient This is a powerful post from the lovely Sara who having faced cancer herself is now helping so many others affected by the cruel disease. My blogging journey started properly when my late Mum discovered she had cancer and told me to write. I think she knew then that she was not going to…
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5 ways to save on printing costs at home
There are many reasons you might want to use a home printer. You may work from home like my husband and occasionally need to print off documents including letters and leaflets. I home educate so am constantly searching for worksheets and other resources. It is so much easier to use them now we have a home printer to hand. There are also occasions when we need to scan things or to print photographs You do have to watch the costs though or it can all get a bit out of hand. Set a budget for your printer Before looking online or visiting a store, work out how much you want…
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The Highs and Lows of 2018 Tag
What were your personal highs and lows of 2018? I have a tradition of sharing mine and encouraging others to do the same. Bloggers can get involved using the following guidelines. We all have ups and downs as part of life’s rich tapestry and I find reflecting on mine and reading about other people makes me feel ready for everything a brand New Year has to offer. Rules 1 Thank the person who nominated you and link back to their blog and mine as the founder of the tag https://kateonthinice.com 2 Answer the questions 3 Tag to take part 5 or more bloggers asking them to take part and let…
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How To Ensure That Your Blog Is Reaching Its Full Potential
Blogs are extremely powerful, or at least they can be. Whether you started your blog as part of your business or as a hobby that has now grown into so much more than that, it’s important to understand how much potential your blog actually has. The fact is that today blogging is big business. While just a few short years ago it was nothing more than a hobby, blogging has made a huge impact in the past few years and has the potential to be extremely powerful. If you run a blog, then you most probably want to ensure that it is reaching its full potential. After all, blogs can…
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Back to Basics with Best Boot Forward
Back to Basics is the theme set by Chloe for this week’s relaunch of the Best Boot Forward linky. Basics? So as I often do I looked to the dictionary to help inspire my post. The dictionary tells us that basic can mean the essential foundation or starting point of something. In other words, the fundamentals of a thing or concept. Grooving to Best Boot Forward Well you can find the fundamentals about Best Boot Forward here but also it is a good time for me to reflect how I set up Grooving/Groovy Mums so many years ago now when I felt so worthless, bored, fat, fed up and hopeless.…
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Blogging Positively with Best Boot Forward – showcase your posts with our new linky
Are you looking for a new linky to join? I encourage you to celebrate blogging positively with Best Boot Forward. Before we get started, I though I would answer some of the questions bloggers have already asked. Why have you set up a new linky? I know how important it is to live positively to make magical memories for ourselves and our families. Experience of depression and loss made me wake up to that! By bringing a community of bloggers together (and you are invited!) we can be inspired to do this every day. Who are the hosts? Myself and the wonderfully quirky and creative genius that is Chloe over at…
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Sewing in a very good cause – Helen’s story
My own mum died of Ovarian cancer so I was very keen to feature Helen from Sew Helen who is using her skills to develop a business and also to help charity following the loss of her beloved mom. We all have our own ways of handling grief but it is interesting how many of us rethink our own lives following loss and do more good in the world realising that life really is short. Can you tell us a little about your childhood and teenage years? I am really lucky to have had a lovely childhood and uneventful teenage years. Although I didn’t think about it…
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Struggling as a mum and then helping others – Sarah’s story
Struggling as a mum is something many of us experience when the whole parenting deal does not quite live up to our rose-tinted expectations. The best mums in my opinion are those who are honest about their thoughts and feelings and then go on to help others. One such woman is Sarah from MummyKind a website about the realities of mothering. Please tell us a little about your childhood and teenage years. I was born up in Yorkshire, though moved down south when I was about 5 and very quickly lost my Yorkshire accent! My childhood wasn’t the best and neither were my teenage years – I battled with depression from…
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Sunshine Blogger Award
I would like to thank Su from Ethan and Evelyn for nominating me for the Sunshine Award. I am tasked with revealing all by answering some questions set by her. I will then be nominating some other bloggers and giving them 11 questions to answer. Q1. Your blog’s name – why have you given this name to your blog? I guess I have an ego and wanted my name in the blog title. Also I did not want it to have mum or any variant of that in there as I feel I am more than a mum. I looked up some phrases with words that rhymed with Kate in…
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Blogging about special educational needs – Ann’s story
You learn a lot when you become a blogger. One of the benefits of blogging for me is learning about things I did not know enough about. This includes special educational needs. It is so inspirational how parents share their stories so openly and do their utmost to support other families. Blogging about special educational needs matters and I am delighted to share my interview with Ann Hickman who writes Rainbows are too beautiful and was a finalist in the BAPS SEND Blog Awards 2017. Ann is also Britmums SEND Round-Up Editor and contributes posts to The Mighty Site and Huffington Post Why did you start to blog? It really was a spur of the moment decision. I…
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Turning Your Blog into a Business and Keeping It
Not everyone wants to turn their blog into a business, but those that do can often feel overwhelmed and intimidated in the early stages. There seems to be so much to do that it might feel impossible to actually get anything written down and posted and this can put a lot of people off their blogging dream. https://www.pexels.com/photo/author-blog-create-creative-267569/ However, there are solutions to get over this initial hump and then start making some serious cash. Even if it is not your goal for global blogging domination, there are still methods you can use to ensure that you keep a steady flow of cash coming in from what you write online.…