Interview With Blogger
Inspirational women

Interview with blogger Kacie Morgan

I think blogging still remains a bit of a mystery to some of my readers who don’t blog themselves. I also think every blogger can learn loads from the stories of other bloggers. With these things in mind, I have started a series to highlight  bloggers and their journeys. Here is my interview with blogger Kacie Morgan from

Why did you start to blog?

I began blogging after completing a journalism degree at Cardiff University, because I needed to develop a portfolio of published work and I thought a blog would be a great platform upon which to showcase my writing skills. I had no desire to move to London to find work and I have always been passionate about food, so I focused on this initially. Over the years, my blog has developed to cover travel as well.

How did you feel when you started blogging?

When I began blogging seven years ago, there were nowhere near as many blogs as there are today and so the competition wasn’t as fierce. I enjoyed publishing my writing online and it was nice to be able to voice my opinions on the Welsh food and drink scene.

How do you feel about blogging today?

Today, blogging is actually one of my primary income sources and it has enabled me to quit my full-time job in marketing. It is a business for me, although I often publish posts that I haven’t been paid to write if I am particularly passionate about something.

The increasing popularity of blogging has made it harder to stand out though, and nothing annoys me more than when I can tell that a newbie blogger has used bots or bought followers to artificially inflate their rankings and increase their appeal to brands. I can spot the tell-tale signs and as a blogger who has developed a genuine, loyal following over seven years, I find it very frustrating. However, there have been signs that PRs are now wising up to this and social media platforms like Instagram are also cracking down on dodgy apps, so lets hope blogging will regain its authenticity in the near future.

What is your proudest achievement related to blogging?

I was chosen to represent Wales in a Sainsbury’s magazine feature on regional food, drawing upon UK bloggers’ opinions.

What is the most exciting event you have attended as a blogger?

Notting Hill Carnival 2017 in London – Travelodge provided me with complimentary accommodation for two nights so I could attend the event and write a blog post, mentioning my stay with them.

Do you monetize your blog and, if so, how?

Yes. Sponsored posts, occasional advertising. I need to find more time to focus on setting up affiliate advertising, as I’m not making the most of it at the moment.

What do you find most challenging about blogging?

It can be challenging to have a steady flow of content going out regularly, while also juggling my freelance writing deadlines. I always try to think of interesting and original ideas for posts too, so that my content appeals to both new and existing readers, and hopefully, gives me an edge over other bloggers in my niche.

What surprised you most about blogging?

It always surprises me how much time and effort I have to invest in promoting my blog posts, as well as writing them.

How do you balance blogging and life?

I do try to have a work-life balance and I always tell myself I won’t do any work after 7pm, although in practice, this doesn’t really happen all the time.

What would lead to you giving up blogging?

If I was no longer able to produce an income from it – I enjoy blogging, but I don’t think I could go back to working in a full-time job and blogging for the fun of it.

What is your top tip for a new or inexperienced blogger?

Find your niche. The blogging market is saturated, and that is only set to intensify over coming years. Don’t just cover ‘food’, ‘travel’, ‘fashion’ or ‘lifestyle’ – find a specific theme to focus on, and stick to it.

I hope you enjoyed my interview with blogger Kacie Morgan and that you visit her amazing and beautiful blog.

If you would like to take part in this “interview with blogger” series please get in touch with me.


Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.


  • Sarah

    Such an interesting series and I loved reading more about Kacie. Such great advice, especially about finding your niche as this world is definitely cluttered! I also find it really hard to balance everything, especially as I don’t have much childcare but I love doing what I do and wouldn’t change it for the world! Thanks for linking this to #thursdayteam

  • Ryan K Biddulph

    Kate, fab insight into Kacie’s blogging career. I too love this gig and also marvel at the time, energy and full on commitment I need to make to be a professional blogger. Fully worth the freedom but still challenging sometimes.


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