Pilgrim's Choice Cheddar Cheese
Food and drink

Pilgrim’s Choice Cheddar Cheese in fashion

TV STAR Lucy Watson is as much Maid in Cheddar as Made in Chelsea as she models a stunning £40,000 couture outfit – inspired by a block of Pilgrim’s Choice Cheddar Cheese.

Lucy Watson Pilgrims Choice 5

Lucy loved wearing the stunning dress even though it is a departure from her normal style as she favours laid-back looks with jeans and slouchy tops for the day and is famously casual with an edgier look for evenings out with her co-stars when she favours simple lines, directional shapes and on trend pieces.

The dress was exclusively created using supreme silk satin which is brand new for 2016 and no other designer has previously used. It features over 20,000 patterned enlaced sequins carefully hand-stitched onto the gown, which were inspired by the brand new packaging for Pilgrims Choice Cheddar Cheese.

The dress design reflects the Pilgrims Choice brand colours in its black and gold material and also in the shape of the logo, which echoes the swipe underneath the Pilgrims Choice logo on its blocks of cheese to celebrate the cheese’s recent make over.

The stunning dress was made to measure for Lucy, 23, by acclaimed designer Zeynep Kartal, who rose to fame on the back of the incredible couture outfits she creates for a growing list of celebrities including Amanda Holden, Tess Daly, Cheryl Cole and Michelle Keegan.

Food inspired fashion has become a growing trend on catwalks and at big showbiz events in the last few years, following the success of Henry Holland’s Magnum dress in 2014 and Lady Gaga’s raw beef dress which she wore to the 2010 MTV Video Music Awards.

Lucy, who returns in the hugely popular Made in Chelsea later this year, was photographed in the dress at the plush Baglioni Hotel in Knightsbridge, also famous for it’s all black and gold rooms.

Lucy is also draped in £30,000 worth of vintage canary yellow diamonds, once again reflecting the iconic Pilgrims Choice brand colours.

Zeynep said: “My ethos is to give every woman who wears a Zeynep Kartal dress a feeling of stylish sophistication and self-confidence. The inspiration came from the Pilgrims Choice Cheddar Cheese package – with the cut and colour of the packaging being replicated in the final design. The result creates a distinctive sense of elegance and femininity using the finest fabrics and hand-made embellishments.

“Lucy looks amazing in the dress and the colour scheme really works with her natural skin tone and hair colour. It’s the perfect match.”

The new Pilgrim’s Choice Cheddar Cheese brand packaging is in stores now, priced at £4.00 for a 350g block.

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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