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Creative fundraising ideas

If you are community-minded you will end up wanting to raise money for a good cause at some point in your life. The problem is that so many charities want to raise funds that there is a lot of competition when it comes to attracting the attention of donors. To some extent you can work with what others have done before such as cake sales and raffles. However, you can have a lot of fun by  putting your thinking cap on and getting your creative juices going. So let’s give some examples of how you might come up with a wonderful fundraising idea.

Getting people together

After so many countries had lockdowns to tackle the global pandemic, so many people are super keen to get out and about socially. How amazing would it be if you could harness this impulse to raise money for a worthy cause? You can even find brands that will partner with you to help you with the details of your event. One example is Stemmler Meats who offers an array of local cheese, produce, sides, baked goods, and desserts, as well as their hand-cut fresh and smoked meats.

Think practically

Fundraisers can easily get carried away and not think through the logistics properly. If you are going to have a social event, have you thought about where people will sit and how they will eat their food? Dining and bar stools can be found at https://www.sunpan.com/can/products/dining-and-bar/barstools for example. Interestingly this is a company that likes to give back to the community via a food bank and Habitat for Humanity.

Sex sells

As daft as it sounds, it is true that sex sells. There is no reason that this basic truth cannot be used when you are fundraising for a great cause. Brands like Naked Winery capture the imagination and make your potential donors smile. When people are giggling and drinking alcohol, they are far more likely to put their hands in their pockets and give their hard-earned cash to support others less fortunate than themselves.

What’s in it for you?

When you get involved with helping those less fortunate than yourselves, you get such a buzz. Most people who give time or money to charities report that  they get just as much out of doing so as the good cause does. Often they meet new people, use existing skills or develop new talents along the way.

Fundraising from home

Lockdown showed us just how possible it is to fundraise without leaving your own home. We were all inspired by Captain Tom Moore raising millions by walking 100 lengths of his garden.  Get outdoors and walk, run, dance or play sports and get sponsored. If you don’t have a garden you could climb your stairs multiple times per day until you have reached the equivalent of a mountain summit. Get your children involved with a gaming fundraiser or a sponsored silence!

I hope this post encourages you to see what organisations need help in your locality and to do something about it.

 

 

 

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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