Did you take advantage of the lockdowns and master a new craft? Then this is the ideal time to put your expertise and skills to use by selling your creations on Etsy. There are a lot of people on Etsy making some side money and even a full-time income while also getting to be as creative as they like.
It can be intimidating to get started by selling on Etsy. It can even be demoralizing when things don’t sell. This is why you need to learn some of the basics before you get started. In this article, we will go over what you need to know to be successful on Etsy.
Figure out the logistics
Try to remember that even though you are selling on Etsy, they are only the platform. The store is you and your warehouse is where you do your work. This means that it’s up to you to figure out how to best package your items and get them to your customer.
You’ll need to understand how the whole system works so you can figure out how to set yourself up. You will be notified when an order comes in and it will have the information of the person who placed it. Then you have to sort and pick the order meaning that you find the exact item they ordered and package it up.
At this point, speed is of the essence. You’ll want to get the order packaged and shipped within a day or two of the order coming in. Find a local courier like CaliforniaCourierServices.com for example. You can always go to the post office to ship items. However, when you have a lot of boxes to ship it is helpful to have a service where they come to you.
Visibility is one of the keys to success on Etsy. You could have the nicest items for sale there but if people don’t see them they won’t sell. You need to understand the basics of SEO or Search Engine Optimization. You can always check out Digitalspotlight.com.au for more information about it.. Although this term is usually meant for Google search results, the concept is the same for Etsy.
The idea is that you use the right language and techniques on your listing so when people search for the item that you’re selling it will show up in the first few results.
The way to do this is to make good use of the tags you’ll have in the dashboard. Add descriptive tags using the language that people searching for these items are likely to use. For instance, if you are jewelry then you should use descriptors like jewelry for the office, or jewelry for older women. These will help your visibility.
Take great photos
You only have a second to catch somebody’s attention so make it count. Take product pictures that will pop off of the screen. If they keep scrolling even if you hit the top spot in the search results it’s because your photos weren’t interesting enough.