Wild Trail, the award-winning wholegrain popcorn cereal bar proudly made in Great Britain, is delighted to announce its launch in Sainsbury’s.
Wild Trail’s delicious Double Cut Cranberry and Fruit & Double Nut bars will be available to purchase in triple packs at selected Sainsbury’s from 24th June. The 135g packs retail at £2.39 and can be found on the cereal bar aisle.
Wild Trail’s Double Cut Cranberry bar won gold in the prestigious Great Taste Awards. Crammed with plump & juicy cranberries the bars also contain almonds, walnuts, raisins, pumpkin seeds, honey and wholegrain popped corn.
The Fruit & Double Nut bars contain Brazil nuts, hazelnuts, raisins, sunflower seeds as well as wholegrain popcorn and are hand-coated in yoghurt.
Wild Trail bars make for a wholesome snack. They are made with natural ingredients and are free from artificial flavourings, colourings and preservatives. They contain no hydrogenated fats and are suitable for vegetarians.
Described as “nutritional gold nuggets” by scientists at the University of Pennsylvania in a report out last month, popcorn is extremely high in antioxidants – as well containing high levels of fibre, Vitamin B, Vitamin E and is low levels of fat.
The bars are hand-made and are the brainchild of 37 year old entrepreneur Gordon Leatherdale. Whilst eating popcorn in the cinema two years ago having been stood up by a date Gordon began to wonder if it was possible to make it a healthier snack from popped corn … this marked the beginnings of what would become Wild Trail Foods.
The bars are also sold in single bar format, including a third flavour Apple & Raspberry (rrp 99p). Four more exciting flavours being rolled out over the coming months. The single bars are available now at selected Morrisons stores, Selfridges, Harvey Nichols, Whistlestop Food & Wine outlets and online from Amazon.
Our family tried these bars and nobody really liked them I am afraid.
They may be worth a try for picnics or packed lunches depending on your individual tastes.
This is a sponsored post in that I received some wholegrain popcorn cereal bars to enable a review.
Originally posted 2012-06-07 14:45:40.