Breastfeeding support online for mums

Breastfeeding support online sounds like a very good idea to me so I am pleased to share a new resource with you.

Breastfeeding Support

An emotive topic

Breastfeeding is a topic that can be very emotive. I feel nearly every mum wants to feed their baby in the best possible way. Breastfeeding does not come easily to all of us and I know I gave up after 2 weeks with my first son and went straight to bottle-feeding with my other two children. This relieved a lot of stress and worry about the wellbeing of the children but on the other hand, I still regret not managing to breastfeed and know it was due to just not having access to breastfeeding support. I did not know what I was doing and found one midwife quite brutal when I was asking for help. In the end my husband went and got bottles and formula as he felt my emotional wellbeing was at stake.

Breastfeeding support

Today I have a guest post from Jackie Hall reflecting on the state of breastfeeding in the UK and highlighting what she is doing to help.

“I’m Jackie Hall, an Infant Feeding Coordinator for the NHS, Lactation Consultant, mother to three (grown up) breastfed babies and a passionate advocate of breastfeeding. So why the frustration?

Over the 20+ years I have been supporting breastfeeding women, I have seen so many women lose confidence with various aspects of breastfeeding and at various stages.

The issues at stake are enormous. A recent Lancet series produced a large analysis regarding levels and trends of breastfeeding around the world. This confirmed that breastfeeding has multiple health benefits for children and mothers, and can increase life expectancy too. It can reduce the risk of sudden infant death, diarrhoea, chest infections, ear infections, as well as type 1 diabetes. It appears to protect against obesity and diabetes in later life, along with many other substantial benefits. For mothers, it can reduce the risk of breast cancer, ovarian cancer, osteoporosis and more.

I am fully convinced that wherever you live in the world, breastfeeding is one of the most effective preventative health measures for children and mothers, and every effort should be made to offer all the information and support necessary to help mothers to do this.Most shockingly, I find that the Lancet revealed that the UK has the lowest rates of breastfeeding in the world at one year of age.

What needs to change?

I understand that these are challenging times, but austerity has bitten deep and cuts in services in various parts of the country have often meant that it’s even harder for women to find the support they need.

We also need to continue to educate the public as to the laws of the land in regard to breastfeeding. On a weekly basis we continue to hear stories in the news of breastfeeding mothers turned away from public transport, asked to stop feeding their child in restaurants, and to cover up in public places. It’s a disgrace!

As well as one-to-one support for mothers, my role also involves training health visitors and their teams, children’s centre workers, and volunteer peer supporters with breastfeeding skills and knowledge to equip them to help breastfeeding mothers.

However, what I’ve come to realise is that the mothers themselves are still not always getting the information and support exactly at the time they need it, and many give up for the lack of this timely input – despite all of our best efforts, including my own additional services.

Many use the internet in their daily search for answers, and although the information is out there (and there are some great resources available), it can be difficult to know which sources of information are evidence-based, and current –there is much conflicting information out there. Forums can be a great source of advice, but again, there can be much in the way of conflicting information and uninformed opinions.

New breastfeeding resource

The good news is that things are changing. Yes, we have the worst rates in the world for long term breastfeeding, but I feel that the only way is up! Various groups and associations are working hard to provide the support needed, and people are looking at new and innovative ways of doing this, including myself.

So for the past year I’ve stepped out of my comfort zone and have been working on a side-project which I hope will ‘fill in some of the gaps’ for breastfeeding mothers.

During World Breastfeeding Week, (1st – 7th August 2017) ‘The Breastfeeding Companion’ was officially launched – an online, free, video-based resource for pregnant and breastfeeding mothers.

It’s not a replacement for the one to one support so many mothers need, but it is an instant educational tool, which provides information in a friendly, easy-to-use way – using my specialist expertise and many years’ experience, in fact, using myself as the online ‘friend’.

Will it solve the breastfeeding crisis? Of course not. Will it offer reassurance to a frustrated mother in the middle of the night with a baby that just won’t latch?… I’m hoping so.”

You can check out so many supportive breastfeeding videos free of charge at the Breastfeeding Companion.

As I say breastfeeding is a very emotive topic and I was reassured when speaking with Jackie that she too had struggled with breastfeeding initially.

My point of view is that women should support each other as much as possible and like Jackie, I hope her free breastfeeding support online proves helpful to mums in the middle of the night when breastfeeding can feel a very lonely business indeed.

Did you get enough breastfeeding support?

3 Little Buttons
Cuddle Fairy

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Five Little Doves

Confessions of a New Mummy

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.


  • Becky, Cuddle Fairy

    I totally agree that online breastfeeding support is the way forward. I googled breastfeeding thousands of times I’d say during the course of feeding my three kiddies. This sounds like a great resource! Thank you for sharing with us at #BloggerClubUK

  • Karen | TwoTinyHands

    Any information online is great really. I breastfeed and was pretty adamant this is what I wanted. The support in my area is a bit hit and miss but does exist. I got some awful advice from one midwife that I knew was rubbish. It was my first baby and if I wasn’t determined I would have given up that day. Looking back it was well meaning but telling me to top up feed with formula isn’t what I wanted, when in reality all I needed to do was offer my breast more to increase my supply. She just wanted my boy to get back to his birth weight (I think quicker) so I could be signed off by the midwives. Well meaning but not useful!

    ‪Thank you for linking up to the #familyfunlinky‬

  • mummy here and there

    I definitely think there is a place for online breastfeeding groups especially during unsociable hours and when desperately need the support X #dreamteam

  • Annette, 3 Little Buttons

    This is such a good idea! Something that you can read and get support from in your own time will be so helpful to new mums. I got zero support. In fact, the person who should have been helping me at the hospital just down right embarrassed me. And that was during the awful ordeal the NHS postnatal ward staff put me through (because they thought it would be a good idea to punish me, because they thought I had chosen to have a c section). – But that’s another story. Thanks for joining us for the #DreamTeam xx

  • Louise Pink Pear Bear

    I had one terrible midwife who didn’t offer me any help whatsoever and made me feel like she didn’t care. I was struggling so badly, luckily she was off sick one day and we got another lady and she was amazing, spent two hours with me and changed everything for me, resulting in me going on to feed my daughter for a year. Thanks for highlighting such an important topic to the #bigpinklink this week

  • Crummy Mummy

    This is so interesting – as a mum breastfeeding an ‘older’ baby I do feel alone as there’s so little support out there for those who choose to extended breastfeed. This is good to know #twinklytuesday

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