Technology has made it easier and much more affordable to expand a business internationally these days. However, that doesn’t mean international business expansion isn’t without its challenges. In fact, there’s many ways your global venture could fail, or at the very least, damage your reliability.
If you’re looking to retain your reliability while expanding overseas, below you’ll discover 3 tips that can help.
Resources for international business expansion
While the internet has reduced the need to have an actual base in whichever country you’re choosing to expand to, that doesn’t mean you won’t need some additional resources. There’s still a lot of work required to start offering your products and services abroad. Therefore, you need to ensure you have adequate resources to not only expand, but to maintain your existing local business too.
Do you have the manpower, good suppliers and funds to ship goods to international customers? If not, you’re sure to lose your reliability.
Choose a reliable courier
If you are shipping goods abroad, you’re going to need a really good courier you can trust. Shipping is always risky, even with the advanced tracking and features available today. Therefore, it’s imperative you choose a reliable courier such as TNT.
Speed, tracking and reliability are the key things to focus on when setting up international shipping. Even though they’re in a different country, your customers and clients will still expect fast delivery. If your parcels are delayed, or they arrive at their destination damaged, it’s going to really negatively impact your reputation.
Make use of social media
In order to establish yourself as a reliable, international business, you need to ensure you provide excellent customer service. You can’t always prevent things from going wrong, but you can make sure you sort any problems out quickly, professionally and effectively. One way to do this, is to make use of social media such as Facebook and Twitter.
Both these sites are popular with businesses, and they enable you to respond to any customer queries and complaints quickly. As both sites are free to use, it’s also a more cost-effective way of providing great customer support.
There’s a lot to think about when you’re expanding your business abroad from finding an office to checking you are compliant with local laws. The above are just three ways to ensure you don’t lose your reliability during the process. Always do as much research as you can prior to expanding. The more prepared you are, the more likely you’ll be to succeed.