What is good UX/UI design?
When considering what is good UX/UI design it is vital we understand what the terminology means. A great UX/UI design agency helps organisations to engage with their audiences by providing really clear and effective design solutions. People who work with such a design agency should see improved results and reduced costs. The key is to understanding your user and ensuring the design agency you commission does so too.
Understanding user personas
What a user persona is is actually quite easy to explain. It is very easy to lose sight or the audience you are trying to target with your website or app. That might surprise you but is so dangerous to make assumptions and end up sending entirely the wrong message and service to your potential and existing customers. A good design agency carries out extensive research into the real needs and desires of your users. They might come up with 3 personas to add to your toolkit to help you make key decisions including on both UI and UX design.
What is good UX/UI design?
This is not a simple question to answer. You may want visitors to your website or app to learn about your products and services thinking that if they click to purchase you are on the right lines. However, the key is to ensure your users can use your digital products in a way that suits them. The user interface (UI) refers to how your website or other digital product looks. UX is more about the experience a user has on your website. If you get both right you will attract, convert and retain customers. To give your user the best experience, your design agency needs to consider if your product or service is useful, desirable, findable, usable, accessible, credible and valuable.
Key questions for UX/UI design?
- Does the product or service fulfil your user’s needs?
- Does your image and branding make the product or service desirable?
- Is your website or other digital product easy to find? Is it easy to navigate for a streamlined purchase?
- How many clicks are needed to make a purchase?
- Can all users experience the product or service reliably?
- Do the users feel they can trust your organisation? Quality, reputation and reviews are important factors.
Managing the User Experience
The best UX design comes from understanding your users so that you can help them to achieve their goals when using your product. A great design agency will interview relevant stakeholders to understand user behaviour and to identify their particular pain points. User research will help identify user personas and user journeys so that you can work out the features your website or product will need. The agency will help carry out an audit to discover the parts of your current website or app that aren’t working well. They can then put together the information architecture and the visual design for you. A prototype can be tested leading to refinements.
When did you last consider the look and feel of your website or app?
