How Do Smart Entrepreneurs Resuscitate The Financial Health Of Their Businesses?

Without wanting to sound overly dramatic, a business that isn’t in good financial health is rapidly edging towards an unenviable end. The commercial graveyard is home to thousands of SMEs that failed to cure recover their financial health. So if yours is struggling, finding a return to profitable activities is the only cure.


Many failed businesses have been in your current predicament. Then again, it’s important to remember that many successful ventures have also been there. So, how do they manage to turn things around? Let’s take a closer look.

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Waste Reduction


The first step to recovering the financial situation is to start reducing the wasted cash. There’s nothing wrong with spending money in business, but every dollar wasted is another lost opportunity. Given that many of those upgrades can be incorporated almost immediately, this should be the first item on your to-do list.


Take the time to research different options for telephone service providers, web hosts, and insurances. Even if it’s only a few dollars per month, it can make a noticeable difference to those overheads. Just remember that taking the long-term contracts can often secure a better deal. In the worst case scenario where the business folds, those agreements will become void.


Another top trick is to use outsourced IT services. Not only does this save you a huge initial outlay, but it also ensures your systems remain up to date. For the immediate and long-term financial issues, this can be highly rewarding.


Responsible Lending


Often in business, cash flow is the main issue. The company might be moving in the right direction, but it still requires capital to make this progress happen. Borrowing money can feel daunting. In truth, though, it’s often a necessity to unlock the door to future growth and profits. The key, however, is to access those funds in the right manner.


Traditional bank agreements can be difficult to find, not least when the business is still in its infancy. The smartest entrepreneurs get through this issue with unsecured finance lending. Whether it’s to buy equipment or other essentials, the short-term boost can make all the difference. When this option is taken, though, timely repayments are essential.

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Even the biggest companies often take out loans to enable growth and expansion. If it’s good enough for them, it’s certainly good enough for you.


Sales Boosting


If money is leaving the business faster than you’d like, it’s also worth encouraging it to arrive a lot quicker too. A short-term sales boost can get you out of a tight situation, and may also work wonders in the war for new clients that can be turned into loyal customers. It can also be the perfect way to get rid of stock that isn’t selling while also creating space in the warehouses.


Hosting a special promotion day can enhance the presence of the company as well as its immediate sales figures. This in itself can be hugely rewarding as the brand identity will influence ongoing consumer trends. Timed offers presented through email streams can be very effective as they force readers to make a decision.


Your marketing strategies are one thing, but the advice of other consumers is what will truly win the battle for new customers. Referral schemes can revolutionise your strategies forever, boosting sales figures greatly. Given that the payments come directly from sales too, it’s a very cost-efficient answer.

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A business that fails to keep track of its activities will always be more vulnerable to errors. As such, learning to monitor everything at all times could be one of the greatest moves you’ll ever make. Not only will it reduce the likelihood of making future mistakes, but it’ll also enable you to rectify issues far quicker.


Monitoring doesn’t just mean tracking income and expenditure. Modern accounting facilities enable you to gain a deeper insight into taxes and similar issues throughout the year. Working blindly until the annual reports are completed can now be a thing of the past, even for an SME. This increased sense of control can only have a positive impact.


Above all else, taking extra responsibility in this aspect of the venture is sure to encourage better habits elsewhere. Even without those indirect benefits, though, taking this action is a must.


Increased Productivity


If money feels tight, you simply need to make it work harder. From a business perspective, this usually involves seeking increased effort levels. Those sentiments can extend to technology, machines, and various elements. Ultimately, though, the initial concerns should be with the staff.


Employees can be the greatest asset at your disposal, but can also drain your finances too. A successful recruitment drive is important. Perhaps more importantly, you need to maintain a good sense of motivation. This can be achieved with great communication, regular perks, and better staff facilities. Those simple gestures truly do make all the difference.

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Streamlining your time is equally vital. Cut team briefings and meetings to 20 minutes, and embrace tech communications where possible. With more time at their disposal, the team will achieve far more. In turn, this can reduce costs and increase revenue.


Minimalised Risks


As a business, the basic formula for success revolves around low costs and high revenue. In reality, though, the sale price minus the production costs only tells half the story. Money can slip through the net in many different ways. Tighten your grip on those aspects, and you should see a very noticeable impact.


When selling items, you may let clients complete purchases on credit. When this happens, you trust them to make timely repayments. Not all customers will do this, which is why running credit checks can reduce the threat of bad debts. Once that money has been written off, you’ve essentially lost it forever. Sadly, this will hit profits hard.


Another danger that can hit you hard comes from theft or personal injury claims. A well protected and safe work environment should be the aim for all business owners. Aside from the financial benefits, it should provide a sense of emotional security too. If that doesn’t allow you to focus on the other jobs needed to restore stability, nothing will.

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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