Business Women

How Can Signage Help My Business?

A well-designed sign can help your business in many ways. Not only can signage help people to locate your premises, but it can also provide marketing for your brand, by attracting the attention of prospective customers.

If you are considering new signage for your business, here is some useful information from the UK’s leading provider of high quality signage

In order to make a good first impression and attract new customers, your sign needs to stand out from the crowd and effectively represent your brand, products and services. When designing your sign it is important to include both your business name and logo. This will help you to achieve the most brand awareness from your sign.

If your business is located in a busy high street, it is vital that your sign grabs the attention of passers-by. A well designed shop-front sign can help you to portray the right image and attract more customers. Interior signs are also a great option for the retail industry. This is because they help to define certain areas of a store and can also help customers to locate specific items.

When looking at design options for your new sign, there are a wide range of contemporary and traditional styles to choose from. There are also many materials to consider, such as metal and acrylic. To really make your signage stand out you could include illumination. This will give your branding the impact and presence required in today’s modern high street.

If your business is not located in a high street, you may also wish to consider ‘Monument’ or ‘Totem’ signage. These are tall and highly visible sign units, which provide an ideal way for your clients to locate your premises.  This type of signage is generally installed at the roadside of your business or by the entrance.

Not all signs have to be located on your business premises. Billboards, for instance, are great for advertising your products or services to passing traffic. This type of marketing can be surprisingly cost-effective and is certainly worth investigating in your local area.

 

 

 

 

 

 

 

 

 

T

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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