Blogging is very much a digital endeavour that we all do for many reasons. However, if there’s one universal thing that all bloggers want to achieve, it’s more viewers and more exposure. After all, writing to a crowd of three people is going to get boring eventually, so naturally, you’d want to increase your audience and get more people talking.
There are many ways to do this, but we believe that one of the best ways to get more attention to your blog is to learn a couple of digital skills that can not only help your blog but will also help in many other digital aspects that involve the internet and design in general.
So in this article, we’ll be discussing five skills that we recommend everyone pick up at some point to help boost their blog and their knowledge of digital skills.
HTML stands for hypertext markup language and is essentially the programming language used to build websites. With just a notepad file and knowledge of HTML, you could in theory create an entire website. It’s not going to be very safe and the design won’t be as good as a website builder, so why learn HTML?
Simple; because a lot of design elements have technical aspects behind them. Simple things like learning how to create a responsive web design that fits to the device you’re viewing on and optimizing your links and posts can all be done with a little HTML knowledge. HTML classes are incredibly popular among bloggers, and the skills can easily be transferred to a future of web design or technical support as well.
While not necessarily a “skill”, learning how to use social media can be one of the best ways to grow your blog. You’ll need to possess excellent communication skills and you also need the drive to engage with readers. Whether it’s responding on social media, creating posts that could potentially go viral or even connecting with influencers, it’s very important to learn to use social media.
Without knowledge of social media, it becomes incredibly difficult to build a faithful audience that you can interact with, so make sure you brush up on your social media marketing skills to grow your audience of readers.
SEO stands for search engine optimization, one of the most popular strategies to help your website get more attention. Every search engine has an algorithm that they follow in order to rank websites based on their popularity and relevance to a search term. While this system can’t really be gamed anymore due to Google’s methods, there are guidelines that you can follow (published by Google themselves) to give you a better chance of appearing higher on a search.
This is a very technical subject, but it generally involves understanding keywords, optimizing meta descriptions and ensuring that your blog is friendly to mobile devices. Many companies pay third parties to optimize their website for SEO, but with a bit of knowledge and work on your own blog, you could optimize your website for search engines with relative ease.