Why your business needs a blog to succeed

We live in a digital age with companies like Pushgroup SEO London helping businesses to make the most of the opportunities presented by the Internet. People are buying online more than they ever did so every business needs a good online presence. Most have websites now and some have caught on to the benefits of social media networking. Today I am going to explain why I think your business needs a blog.

Blogs attract customers so your business needs a blog

It is estimated that perhaps as many as 80% of companies now use blogging as part of their marketing strategy. Blogging can give a human face to a company which helps build trust from actual and potential customers. If you are really clever, customers will leave comments on your blog perhaps praising your product and/or services. Other blog readers will see that which may mean they are more likely to make a purchase from you. You are advised to respond to blog comments as this builds up more trust and gets a relationship going with those people who leave a comment.

Your business needs a blog for search engine optimisation

Blogs when done well are all about fresh and relevant content. This is the very sort of stuff the search engines love so you will see Google, Bing and Yahoo promoting your business for you. You don’t need much finance to start or maintain a blog either so it’s a really cost effective way of getting your brand out there.

Positions you as an expert

As you continue to post informative articles on your blog, readers will start to see you as an expert in your field or niche. After a time, you will become their “go to” person on anything related to your field. In turn this means that as soon as they need a product or service that you provide, the chances of them buying from you rather than a competitor is huge. Not only that but they will be busy telling other people about you adding to word of mouth marketing. In this digital age, they can share your blog posts via email, on Twitter or Facebook.

Can you think of any other reasons why a business needs a blog?

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