Allta – a new fashion range with tall women in mind

Allta is an exciting new fashion brand with tall women in mind. I love how the brand promotes high quality natural fabrics and yarns with an emphasis on sustainability.

Talll Women

I always wanted to be tall and some people would say I am. However my Mum and Grandma were taller than myself. I always saw tall as a good thing until I met a girl at college. She was really tall and found it embarrassing. I think part of that feeling came from the difficulty she had in finding clothes that fit her properly. Only yesterday, I heard a woman on a television programme say that is not fun shopping for fashion as a tall woman.

Tall Women

That’s all about to change as Emma Stewart launches fashion brand Allta. Allta clothing is aimed at women of 5 feet 10 and over who favour contemporary clothing with a twist.

Emma, 49 from South Moreton near Didcot in Oxfordshire comes from a position of real experience of being a tall woman with her 6 foot frame. Emma is a force of nature who left her job in film and television production for Creative England earlier this year to start up Allta.  Three years ago she had life-saving surgery after a cycling accident. She’s  just the sort of inspirational woman I like to feature on this blog. She keeps on keeping on and pursues her dreams whatever life throws at her.

Tall Women

“Although the high street has improved since my teens, I still can’t find those wardrobe staples of the style and quantity that I want” says Emma “so I decided to create my own.”

Emma who is working in partnership with her husband Colin has a clear vision of her ideal customer. “I’ve always preferred natural fibres that are luxurious and stand the test of time. I’m designing for people who appreciate that kind of craftsmanship” she adds.

Allta’s first collection features a wool blazer and cotton-zip jacket manufactured in the UK. These are the type of classics that every woman needs in her wardrobe.

Tall Women

With this in mind, Emma is launching Allta at Henley’s Shopping Village.

“The best rowers are often taller than average and the Henley Regatta is synonymous with smart blazers” says Emma.

Emma will be joined at the pop-up shop by Kiko Matthews who earlier this year broke the world record for the fastest female solo row across the Atlantic. Emma sponsored Kiko’s endeavours helping her reach her target to raise money for King’s College Hospital where the rower had brain surgery just months before setting off on her impressive Atlantic adventure.

Kiko, who is a big fan of Allta, says: “I’m thrilled to see it all come to fruition and to lend my support to Emma’s new business.”

Allta is a welcome addition to the women’s fashion market and has plans to introduce long and short-sleeved T-shirts soon, perfect for holiday season.

Check out Allta’s first collection

www.allta.co.uk

Instagram: @allta_clothing;

Facebook: https://www.facebook.com/AlltaClothing/

Tammymum

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9 Comments

  1. Poe July 9, 2018 / 4:32 pm

    I can’t imagine how difficult it is to find clothes for tall girls. It’s hard enough finding petite clothing for us shorties, but even that is more common than tall sizes.

    #familyfunlinky

  2. Anne July 9, 2018 / 7:11 pm

    Being 5ft 8″ I’ve always considered myself tall and I remember when I was younger it was difficult to find clothes that fitted me. Particularly jeans that were long enough, the norm when I was a teenager was 29″ inside leg and you had to pay extra if you wanted 32″ like me. These days you do get a better choice which is good but my eldest daughter is 6ft 1″ and finds it difficult to find clothes that fit. My 12 yr old is already 5ft 5″! I’ll have to check out Allta.
    #MMBC

  3. Samantha Donnelly July 10, 2018 / 12:49 pm

    I am fairly tall 5’8 and have always had problems when buying trousers, as finding the length was a nightmare, even in some shops their long legs would still be around my ankles. I know a lot of people will be very happy to hear more about this company x

  4. Sarah | Boo Roo and Tigger July 10, 2018 / 12:50 pm

    I need to recommend this site to my friend and her daughter, they are both tall and struggle to find things that fit correctly.

  5. Victoria Sully July 10, 2018 / 12:55 pm

    I’m 5 foot 8 and even struggle with normal clothes! The tops are always too short on me and I have to buy longline ranges. I rarely wear just a top and trousers as it’s too much of a pain trying to find a decent length top. One thing I really find difficult is swimming costumes as the body is never long enough! It’s good to see a new range for taller women as there isn’t much choice around.

  6. Jean | DelightfulRepast.com July 10, 2018 / 2:12 pm

    At 5’8″ I’m one of the shorter ones at family reunions–must tell my cousins about this company! One of my 6-foot cousins says she’s 5-12! #TriumphantTales

  7. Jenny | Midwife and Life July 10, 2018 / 3:52 pm

    Well you look awesome! I have the opposite problem I’m small so I have to buy petite sizes except I’m somewhere in the middle, ha.

  8. Mrs Mummy Harris July 14, 2018 / 8:19 pm

    Being 5’1 I completely get how hard it is to shop for clothes when you don’t fit “the norm.” Its great that there is a range out there for the taller lady!
    Thank you for sharing this with us at #TriumphantTales. I hope to see you back next week!

  9. Karen | TwoTinyHands July 15, 2018 / 7:06 am

    I’m 5’7 and consider myself tall but then I don’t really clothe shop well because I hate current fashions but seeing these in the market is great. Having clothing for different shapes is a necessity more so than ever as everyone is so different . Here’s me wishing the brand well! ‪Thank you for linking up to the #familyfunlinky‬

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