Allta is an exciting new fashion brand with tall women in mind. I love how the brand promotes high quality natural fabrics and yarns with an emphasis on sustainability.
I always wanted to be tall and some people would say I am. However my Mum and Grandma were taller than myself. I always saw tall as a good thing until I met a girl at college. She was really tall and found it embarrassing. I think part of that feeling came from the difficulty she had in finding clothes that fit her properly. Only yesterday, I heard a woman on a television programme say that is not fun shopping for fashion as a tall woman.
That’s all about to change as Emma Stewart launches fashion brand Allta. Allta clothing is aimed at women of 5 feet 10 and over who favour contemporary clothing with a twist.
Emma, 49 from South Moreton near Didcot in Oxfordshire comes from a position of real experience of being a tall woman with her 6 foot frame. Emma is a force of nature who left her job in film and television production for Creative England earlier this year to start up Allta. Three years ago she had life-saving surgery after a cycling accident. She’s just the sort of inspirational woman I like to feature on this blog. She keeps on keeping on and pursues her dreams whatever life throws at her.
“Although the high street has improved since my teens, I still can’t find those wardrobe staples of the style and quantity that I want” says Emma “so I decided to create my own.”
Emma who is working in partnership with her husband Colin has a clear vision of her ideal customer. “I’ve always preferred natural fibres that are luxurious and stand the test of time. I’m designing for people who appreciate that kind of craftsmanship” she adds.
Allta’s first collection features a wool blazer and cotton-zip jacket manufactured in the UK. These are the type of classics that every woman needs in her wardrobe.
With this in mind, Emma is launching Allta at Henley’s Shopping Village.
“The best rowers are often taller than average and the Henley Regatta is synonymous with smart blazers” says Emma.
Emma will be joined at the pop-up shop by Kiko Matthews who earlier this year broke the world record for the fastest female solo row across the Atlantic. Emma sponsored Kiko’s endeavours helping her reach her target to raise money for King’s College Hospital where the rower had brain surgery just months before setting off on her impressive Atlantic adventure.
Kiko, who is a big fan of Allta, says: “I’m thrilled to see it all come to fruition and to lend my support to Emma’s new business.”
Allta is a welcome addition to the women’s fashion market and has plans to introduce long and short-sleeved T-shirts soon, perfect for holiday season.
Check out Allta’s first collection