Is Morrisons cheaper than other supermarkets?

Is Morrisons cheaper than other supermarkets?

WE visited Morrisons to check our their “I’m cheaper” claims. Is Morrisons cheaper than other supermarkets?

What do you look for when you go shopping in a supermarket?

What makes the experience a good one?

We have moved house and were looking for a good supermarket with a wide range of affordable products.

We visited the Morrisons store in Horndean. We parked easily and noted how the staff in the car park seemed so happy in their work.

As my husband collected a trolley, myself and the children skipped off to check out the new cheaper prices at Morrisons.


There was so much to love about this visit.

Cheaper Products

As soon as we arrived, there were signs everywhere highlighting the new cheaper prices at Morrisons. The really good news is that these prices are dropping permanently and not just for a short-term promotion.


You just need to look out for the “I’m cheaper” signs to identify the everyday items that have come down in price and for good.

There are so many of them all around the store including on food, cleaning products, baby and toddler items and feminine hygiene.

Fresh fruit and vegetables

I love it when you are tempted into the healthiest of eating. The fruit and vegetable choices at Morrisons range from the everyday to the exotic.


I got really excited at all the bright and different colours.


As you can see, as well as the newly reduced prices, they also have tempting special offers.


It was very difficult to leave the fruit and vegetables section where you could find treats like asparagus and herbs kept in such a fresh manner. The children loved the theatre of the dry ice!

Something Fishy

I am so impressed by the range of fish on offer and the advice from the fishmmonger. I love fish and want to eat more but don’t really know how to prepare or cook some varieties. How fabulous to have so much available and tricks of the trade too.


Marvellous Meat

My husband does not like fish at all. He investigated the meat counter and I will enjoy eating his steak dinner.


So many bakery choices

I find all too easily I slip into eating the same old bread when there are much tastier options available and I fully intend to investigate them at Morrisons.

Drinks of both varieties

This was one of my favourite reductions.


This one was delightful too.


Catering for individual needs

I noticed that there were plenty of products catering for those who need to go dairy, gluten and wheat free.


Let them eat cake!

I was very surprised and delighted to see that even items for special occasions featured as “I’m cheaper”


Family dining

I do like a supermarket with a good cafe to add to the whole experience and love how kids eat free on week nights at Morrisons


Here is just one of the meals we enjoyed this week. Herb-crusted chicken with new potatoes and carrots. It came in at just over £2 per head although I felt it could easily have served 4 which would have brought it down to just over £1 per head.


I made this scrumptious dessert from the Morrisons recipe section. It went so fast that I did not get a photo but I am making it again today so watch this space.

Check out which of your everyday needs feature in the “I’m Cheaper” campaign on the Morrisons website.

So what do you reckon? Is Morrisons cheaper than other supermarkets?

I received £80 vouchers via Morrisons and BritMums to inform this review.


Morrisons - I Am Cheaper!

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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