Want to Go Viral Online? Here’s Why Infographics Are Your Best Friend

When it comes to sharing data online, there are many different channels that you can utilize to do so. You could publish text-based content. You can upload slideshows. You can create social media posts.

But perhaps the best content format of them all is the infographic. Infographics have a unique ability to disseminate a large amount of complex information in a concise, easy-to-digest fashion.

Why Infographics Are the Best

The virtues of infographics are primarily due to the age-old proverb that a picture speaks a thousand words. Simply put, your brain is more capable of processing information visually than it is with simple text.

However, there are some pieces of information that are simply best conveyed with text (e.g. hard numbers). The infographic is able to pair the use of text alongside a heavy dependency on visual content to deliver information.

Infographics also generally receive a lot of attention from your audience. This translates into increased social shares and a better Internet presence.

How to Create an Infographic

Knowing the benefits of an infographic is one thing. But actually creating a good one? That’s another proposition altogether.

To create an infographic, you have two options. One, you can try to do it yourself. Second, you can have a professional graphic designer build one for you. There are pros and cons to each piece.

If you do choose to go the DIY route, the good news is that there are lots of different software tools out there today that will help you on your infographic-creating journey. Whether you want to make infographic video content or picture-based content, options abound.

Though less expensive than paying for a designer, there still are significant costs associated with the DIY infographic route. After paying for the software, you may also have to pay for the use of premium images or icons that help you get your point across. If you use substantial research in your infographic, you may also have to pay for access to peer-reviewed data sources.

If you don’t have the time to learn how to use infographic-creation software, then hiring a professional designer is likely your best bet. With a professional designer, you’ll typically provide all of the information and statistics for the graphic alongside some general guidance on what you want the infographic to look like.

The designer is then able to turn all that information and overall design them that you’ve given them into a shareable masterpiece that your audience will love. Costs for this service will be significant. However, be sure to think of it from an ROI perspective — the amount of time that you save in not having to design the piece on your own could well be worth the extra cost.

Wow Your Audience, Starting Today

There you have it. Now that you know the benefits of infographics and how to make one, all that’s left is for you to decide whether you’re DIYing or outsourcing and get started today.

For more business advice, be sure to check out the rest of the articles on the website!


Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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