Have you noticed that whenever you come across or go to a mini golf course in London more often than not it is jam-packed? It should not come as a surprise since just by observing a game you can tell how fun it is.
A quick search on the map will show you that there are not that many mini golf establishments in London. This means that this is your chance to make a clever business move and enter a business field that is high in demand.
When planning for such a business venture, you should keep some things in mind in order to guarantee success. What are those things?
- Think of a catchy name
One of the first things that will come to most people’s mind when referring to your business is its name. It should be something fun and brief. Having the word “golf” in it will definitely make everyone’s life easier; both your client’s and your marketing team’s.
- Come up with a fun theme
One more thing that will come to mind when people talk about your business is its decoration. This is your chance to stand out. Since we are talking about a mini golf course, meaning a place where people at all ages can come and have fun, you should lean towards fun and vibrant colors so that you increase people’s excitement to play. You can go with a colorful crazy golf theme design or a specific theme, like dinosaurs or jungles.
- Find the perfect location
What are the characteristics that will make a specific area ideal for your business? First and foremost, there should be no other mini golf course in that area. There are few courses in the city, so you will definitely find a neighborhood where you won’t have to worry about the competition. One more thing that you should keep in mind is your target audience. For example, if you want mostly families to come to your business, then you should consider going to a quiet suburban area, where families usually choose to live.
- Invest in your menu
After people finish with their game, they will probably need to rest for a bit and have something refreshing to drink. It would be beneficial for your business to have a lounging area with tables where people can sit with their fellow players and have something to drink or to eat. If the quality of the food you serve is excellent, customers will appreciate it and support you by coming there often.
- Employ the right people
The best way to make customers feel at home in your business is by employing people who are expert at service and they can inspire trust. You will need to employ a couple of people to work as waiters and at least one as an instructor. The instructor should be there to teach first-timers how to play and assist players whenever they have a question or need a referee.