General

Artwork hung with Gallery Hanging Hardware

As a gallery owner, you must know that finding the right artworks to hang in your gallery is not easy. Many up and coming artists might have art for you to hang. And many of them have unique ideas underlying their art.

However, it’s up to you to find the artist who speaks to you. It’s not just a question of liking or disliking their art. You may not particularly like a particular artist, but at the same time, you may know that their work is outstanding.

Of course, there are artists such as Monet or Renoir who have both mass appeal and a true genius. But some artists only have one or the other. It’s up to you as a gallery owner to recognize these traits in an artist.

A Gallery Owner’s Decision-Making Process

Different artists work with other mediums. They paint canvases in various sizes. They are inspired by different subject matter. So when it comes to choosing a work of art to hang in your gallery, you might have to make some tough decisions.

  • Taking a Chance on an Artist: What if you feel like an individual artist has a great deal of talent, but you don’t think they are going to appeal to the public? Maybe their work is ahead of their time. In such cases, as a gallery owner, you will have to decide whether you’re willing to take a chance on them.
  • Supporting an Artist Through Rough Patches: Quite often, an artist’s work will not take off right away. It may take years before an artist develops fully. Besides, it’s quite familiar for an artist to go through periods of popularity and unpopularity in their lifetime. So do you continue to support them even when they seem to be going through a rough patch?
  • Focusing on the work Itself: Rather than letting yourself be swayed by what seems to be popular and what doesn’t, you need to let the work itself influence your judgment. Do you think that you are looking at a good or even a great piece of art? Or do you think that the painting in front of you is just not representative of the artist’s best work? You can’t let yourself be swayed by your relationship with that person, either. You have to make your decision based on the work itself.
  • Choosing the Right Works for Your Gallery: If you feel that some of the artist’s work is extraordinary while the rest is not at the same level, you can also choose to hang only those extraordinary works in your gallery, combining them with the works of other artists.

Of course, many people will say that you can’t judge a work of art as “good” or “bad,” “ordinary,” or “extraordinary.” Such value systems are not supposed to apply to a work of art. But as a gallery owner, you have to ask yourself these tough questions before you make any decision.

Finding the Right Gallery Hanging System

Once you have found the right works for your gallery, you’ll need to find the right gallery hanging system to hang them up with—an adjustable design that works unobtrusively in the background and can be used to hang artworks of different shapes and sizes.

Just as you probably chose your gallery location with care, you should also put some thought into your gallery hanging system. It’s best to get an adjustable system that will allow you to change your displays as and when necessary. This way, you can be sure to hang every work of art with the care that it deserves.

 

Award-winning writer, blogger, social media consultant and charity campaigner. Social Media Manager for BritMums, the UK's largest parent blogging network Freelance clients include Firefly Communications and Save the Children UK. Works with brands on marketing projects. Examples include Visit Orlando, Give As You Live, Coca-Cola and Kodak. Cambridge Law graduate with many years experience working across three sectors in advice, media relations, events, training and project management. Available for hire at affordable rates.

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